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Free Resource

The Business AEO Readiness Checklist

Use this checklist to evaluate how ready your business is for answer engine optimization. No form required. If you want help acting on what you find, the AEO Visibility Audit is the next step.

Crawlability

  • Your robots.txt allows Googlebot, Bingbot, and OAI-SearchBot
  • Your pages return HTTP 200 (not 404, 500, or redirect loops)
  • Your XML sitemap is reachable and contains canonical URLs
  • Your website loads fast on mobile devices

Content Clarity

  • Each page has one clear H1 that describes the page's purpose
  • Service pages explain what you do, who you serve, and where you work
  • Headings use natural language, not keyword stuffing
  • Paragraphs are concise and written for humans first

Answer Readiness

  • Common customer questions are answered directly on relevant pages
  • Answers appear near the top of the page, not buried in footer text
  • FAQs match the questions real customers ask
  • Each answer is concise enough to be quoted by an answer engine

Structured Data

  • Your website uses valid JSON-LD schema markup
  • Schema matches visible page content (no hidden markup)
  • Business name, address, and phone are consistent across schema and visible text
  • FAQPage schema matches visible FAQ questions and answers

Local Relevance

  • Your Google Business Profile is complete and consistent
  • Service areas are clearly defined on your website
  • Location pages contain genuine, useful local content
  • Reviews are visible and genuine

Trust & Authority

  • Your website has visible proof of credibility (reviews, testimonials, case studies)
  • Business information is consistent across the web
  • Internal links connect related pages logically
  • Your website is secure (HTTPS, no mixed content)

Measurement

  • You track search impressions and organic traffic
  • You can identify referral traffic from AI platforms when available
  • You track calls, forms, and appointments from search
  • You monitor branded search growth

Want help acting on this checklist?

The AEO Visibility Audit takes this checklist further with a detailed evaluation of your specific business and a prioritized 90-day roadmap.

Ready to be the business AI recommends?

Tell us where your business is getting stuck with visibility, trust, and conversion. We'll help you identify the website, content, advertising, or AI-assisted improvements that could make the biggest difference.